Parsons Xtreme Golf (PXG) designs and sells its own line of golf balls. The company, founded by businessman and golf enthusiast Bob Parsons, controls the entire process from concept and development to marketing and distribution. This allows PXG to maintain a high degree of quality control and brand consistency across its product line.
Controlling the manufacturing process allows PXG to implement innovative technologies and materials into their golf ball designs. This focus on research and development enables them to cater to specific player needs, offering balls optimized for distance, spin control, or feel. Furthermore, this vertical integration strengthens brand identity and fosters customer loyalty by associating premium quality directly with the PXG name. Established in 2014, PXG has quickly gained recognition in the golf industry for its commitment to performance-enhancing equipment.