Employee purchase programs are common within the automotive retail industry. These programs typically offer reduced pricing on new and used vehicles, as well as parts and service. The specifics of these programs can vary significantly between dealerships and manufacturers, ranging from small percentage discounts to pricing significantly below market value.
Access to such programs can be a significant benefit for dealership employees, providing opportunities to acquire vehicles at advantageous prices. This can be a powerful recruitment and retention tool for dealerships, particularly in a competitive labor market. Historically, these programs have served to promote brand loyalty within the dealership workforce and encourage employees to familiarize themselves with the products they sell. These programs also contribute to vehicle turnover, which can be beneficial for the dealership’s sales goals.
