The arena now known as Crypto.com Arena in Los Angeles opened under a different name tied to its original sponsor. Understanding what Staples Center called before helps explain how naming rights shape major venues.
Below is a structured overview of the venue, its original identity, and key moments in its naming history.
| Name | Years Used | Operator | Context |
|---|---|---|---|
| Crypto.com Arena | 2021–present | Los Angeles Arena Company | Current corporate naming rights partner |
| Staples Center | 1999–2021 | Anschutz Entertainment Group | Named after office supplies retailer Staples |
| Great Western Forum | 1989–1999 | Great Western Bank | Originally named after savings and loan sponsor |
Opening and original naming context
When the venue debuted in 1999, it launched as Staples Center, reflecting a long term deal with the national office supply chain. This partnership marked a shift toward corporate driven naming conventions for major sports and entertainment arenas.
The Staples Center era 1999 to 2021
For more than two decades, the building was known simply as Staples Center. During this period, it hosted the Lakers, Clippers, Kings, NHL All Star Games, and countless concerts and awards shows, embedding the name in popular culture.
Transition to Crypto.com Arena
In 2021, the naming rights agreement with Staples ended, and the venue became Crypto.com Arena under a new partnership with the cryptocurrency exchange. The change reflected evolving sponsorship models and the growing influence of digital finance brands in sports branding.
Historical naming timeline and context
Long before Staples Center, the site was planned as a replacement for the Los Angeles Memorial Sports Arena. The choice of Great Western Forum honored a regional bank, while the later Staples deal signaled a move toward national retail branding in arena identity.
Key takeaways on venue naming
- Venue names often reflect the strongest corporate sponsorship at the time.
- Community identity can shift with major naming rights changes.
- Historical names like Great Western Forum remain part of local memory.
- Understanding naming patterns helps evaluate future changes in sports and entertainment.
FAQ
Reader questions
What was Staples Center called before the Staples partnership?
It was previously known as the Great Western Forum, named after the savings and loan institution.
When did Staples Center become Crypto.com Arena?
The name changed in 2021 when Staples did not renew its naming rights agreement.
Why does the naming history of Staples Center matter?
The evolution shows how corporate partnerships influence iconic venues and how communities adapt to new brand identities over time.
Did the Lakers or Clippers ever play in a different arena during their history?
Both teams played at the Great Western Forum before moving into Staples Center, which later became Crypto.com Arena.