2017 marked a turning point for online video, with creators mastering long-form storytelling and community building. This year highlighted some of the best YouTubers who combined consistent quality, bold formats, and authentic connection.
As platforms evolved and audience expectations rose, top creators set new benchmarks for production value and engagement across music, gaming, lifestyle, and educational content.
| Channel | Primary Focus | Subscriber Base (2017) | Notable Series | Global Impact |
|---|---|---|---|---|
| PewDiePie | Gaming & Entertainment | 60M+ | Bro Squad Vlogs | Defined early YouTube stardom |
| T-Series | Music & Film | 50M+ | Official Movie Soundtracks | Largest channel by subscription count |
| Zoella | Lifestyle & Beauty | 11M+ | Get Ready With Me | Mainstreamed beauty vlogging in the UK |
| DanTDM | Gaming & Family Content | 20M+ | Diamond Detector | Championed kid-friendly gaming |
| Emma Chamberlain | Lifestyle & Comedy | 5M+ | Driving School Series | Redefined teen authenticity |
Gaming Excellence in 2017
Top Gaming Creators Setting Trends
Gaming creators dominated attention in 2017 by offering high-energy commentary and skillful playthroughs that kept viewers returning week after week.
Through consistent scheduling, live streams, and community challenges, these channels transformed passive watching into interactive experiences.
Lifestyle and Vlogging Highlights
Authentic Daily Routines and Storytelling
Lifestyle vloggers emphasized day-to-day authenticity, sharing routines, travel diaries, and heartfelt moments that resonated across age groups.
Strong editing, personal branding, and relatable narratives helped channels build tight-knit communities around shared values.
Music Culture and Influencer Impact
How Musicians Shaped YouTube Trends
Musicians and music-focused YouTubers played a major role in defining the soundscape of 2017, from official uploads to reaction content.
Cross-promotion between artists and influencers expanded reach and introduced new audiences to diverse genres and emerging talent.
Key Takeaways for Aspiring Creators
- Prioritize consistent upload schedules to build audience expectation.
- Invest in clear audio and stable visuals for professional first impressions.
- Develop a distinct niche while allowing room for authentic storytelling.
- Engage directly through comments, polls, and live streams to foster community.
- Analyze performance metrics to refine content strategy over time.
FAQ
Reader questions
Which creators grew fastest during 2017?
Emma Chamberlain and DanTDM saw rapid growth by blending relatable humor with consistent uploads tailored to younger viewers.
How did T-Series achieve the top position?
T-Series leveraged official Bollywood music catalogs and regional content, securing millions of subscribers through broad local appeal.
What made PewDiePie remain influential in 2017?
PewDiePie maintained momentum through interactive gaming content, meme culture, and direct engagement with his long-term audience.
Why did Zoella stand out in the lifestyle category?
Zoella stood out by normalizing open conversations around mental health, beauty, and everyday struggles with a polished yet approachable style.