Manny Khoshbin has transformed his passion for exotic cars into a globally recognized brand built around innovation, transparency, and high-octane content. His garage ecosystem showcases an evolving collection of supercars, hypercars, and custom projects that appeal to both enthusiasts and serious collectors.
Beyond the viral videos, the Khoshbin operation reflects a sophisticated approach to vehicle acquisition, restoration, and business management that has set a new standard in the modern automotive media landscape.
| Name | Primary Role | Key Responsibility | Notable Contribution |
|---|---|---|---|
| Manny Khoshbin | Founder & Creative Director | Content strategy, vehicle acquisitions, brand vision | Building one of the most followed automotive entertainment brands |
| Jessica Khoshbin | Co-Founder & Chief Brand Officer | Business development, marketing, partnerships | Leading commercial collaborations and product lines |
| Mike Perry | Chief Operating Officer | Operations, logistics, studio management | Overseeing production workflows and team coordination |
| Ben Prasino | Chief Financial Officer | Finance, investments, vehicle portfolio strategy | Managing vehicle acquisitions and asset optimization |
| Chris Marion | Chief Technical Officer | Engineering, builds, technical content | Leading custom fabrication and performance development |
The Khoshbin Garage Portfolio
Acquisition and Curation Strategy
The portfolio managed by Manny Khoshbin reflects a deliberate curation approach that balances headline-grabbing hypercars with daily-driven exotics. Each addition undergoes rigorous evaluation for mechanical integrity, documentation history, and long-term value retention.
Restoration and Custom Development
Beyond acquiring pristine examples, the garage specializes in complex restorations and bespoke builds that blend classic aesthetics with modern performance. These projects often serve as showcases for advanced fabrication techniques and engineering creativity.
The Business of Automotive Entertainment
Content Production and Audience Engagement
Production quality is a core differentiator, with multi-camera shoots, cinematic editing, and on-screen expertise that transforms vehicle unboxings and track days into premium viewing experiences. This focus on production value has helped secure major brand partnerships.
Revenue Streams and Commercial Strategy
Revenue generation leverages the massive audience through sponsored content, merchandise lines, membership programs, and strategic dealership relationships. The model demonstrates how creator-driven media can scale into a diversified automotive business empire.
Vehicle Acquisition and Investment Strategy
Market Positioning and Timing
The team employs sophisticated market analysis to identify undervalued assets and time acquisitions for maximum appreciation. Historical sales data, rarity metrics, and cultural trends inform decisions that transform vehicles into appreciating assets.
Auction Performance and Private Deals
A balanced approach between auction acquisitions and private negotiations allows access to both transparent market pricing and off-market opportunities. This dual strategy ensures portfolio diversification while maintaining competitive positioning.
Technology and Innovation in Vehicle Management
Digital Documentation and Provenance Tracking
Comprehensive digital records, including service history, ownership chains, and modification logs, protect asset value and streamline insurance and resale processes. Professional photography and 3D modeling further enhance marketability.
Performance Telemetry and Data Analysis
Advanced data acquisition systems capture performance metrics during testing and track days, providing insights that drive engineering decisions and content storytelling. This technical approach appeals to both gearheads and data-oriented enthusiasts.
The Future Direction of Automotive Media and Collection Curation
The trajectory of Manny Khoshbin garage suggests continued expansion into emerging technology, sustainability considerations, and global market expansion while maintaining the authenticity that built the brand.
- Prioritize documented provenance and service history for every acquisition
- Balance headline vehicles with content-rich daily drivers
- Invest in professional photography and digital asset management
- Develop strategic partnerships with manufacturers and dealerships
- Diversify revenue streams beyond advertising and sponsorships
- Maintain engineering expertise for authentic technical content
- Focus on long-term asset appreciation rather than short-term trends
FAQ
Reader questions
How does Manny Khoshbin source rare vehicles for the collection?
Sourcing relies on a network of international dealers, auction house relationships, private owner outreach, and industry connections that provide early access to upcoming releases and off-market opportunities.
What role does vehicle restoration play in the garage ecosystem?
Restoration projects serve as long-term investments that combine passion with potential appreciation, transforming neglected machines into show-quality examples that drive engagement and demonstrate technical expertise.
How does the team manage insurance and risk for high-value automotive assets?
Comprehensive coverage includes agreed-value policies, specialist transportation protection, secure storage protocols, and proactive maintenance scheduling to minimize depreciation and physical risk.
What metrics determine which vehicles are acquired for long-term investment?
Decision factors include production numbers, cultural significance, historical price trends, parts availability, and projected collector interest, with each acquisition modeled for multi-year appreciation potential.